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Social media has transformed birthdays into big deals. It's not unusual for friends and family you actually haven't spoken with in years to join the birthday frenzy, posting wishes, songs and photos on your Facebook or Instagram pages.
Continue reading The Intimacy of Print »
Reading a newspaper one morning, musician Jarbas Agnelli had a different perspective. He saw a photograph of birds sitting on five parallel wires and thought that it looked like a musical score.
Continue reading Making Data Sing »
Our 'eye catching' print piece shows off our technology and talent!
Continue reading Watch Our Eye Catching Video »
Digital marketing folks will tell you that print is dead, while print marketers will insist their medium is alive and well. Whether using coupons, incentives for product samples/trials, market research data/feedback and sales tracking by zip, direct mail can provide a direct channel to your customer.
Continue reading IS DIRECT MAIL MARKETING DEAD FOR THE FOOD INDUSTRY? »
Watch how our HP LX wide format printer can turn your vehicle into amazing advertisement!
Continue reading WATCH HOW YOU CAN CREATE STUNNING VEHICLE WRAPS »
I am pleased to welcome you to our blog and our newly re-launched Eagle:xm and Vision Graphics websites.
For those of you who know our brand story and have been a loyal customer throughout our 60 years in business, I want to thank you for your support! For those of you who are new to our website, we want to thank you for visiting and taking the time to learn about us and what we have to offer.
In January 2012, we announced the acquisition of Eagle:xm by Vision Graphics Inc.
Continue reading WELCOME TO OUR NEW BLOG! »
“I think that I shall never see
A poem lovely as a tree.”
- Joyce Kilmer
In today’s environmentally conscious world where communication professionals are making decisions for themselves and their clients on how to reduce their carbon footprint - it is more important than ever to base decisions on facts and not the popular rhetoric of the day.
Continue reading CAN’T SEE THE FOREST FOR WORRYING ABOUT THE TREES? »
“To tweet or not to tweet; to email or not to email; to print or not to print – that is the question: Whether ‘tis nobler in the marketing mind to suffer?”
Ok so maybe marketing isn’t exactly a Shakespearean tragedy but with technology emerging at rapid speeds the one question on all of our minds - "when it comes to communication channels, which one should I use to reach consumers and build brand relationships?”
Continue reading TO TWEET OR NOT TO TWEET… »
As any good marketing department knows you can’t create great collateral without thought-provoking copy and awe-inspiring graphics.
So why is it that we try to engage customers and increase sales conversions without the two most important marketing analytic tools - customer segmentation and predictive modeling - in our marketing mix?
Continue reading THE POWER OF CUSTOMER SEGMENTATION & PREDICTIVE MODELING »
Findings from Gartner show that a well implemented event-triggered campaign can save up to 80 percent of a marketer's direct mail budget.
These savings are earned by using personalized on-demand printing based on triggered events, rather than mass mailings of uniform brochures to an unfiltered list of unqualified prospects. And that's just the tip of the iceberg.
Continue reading WHAT IS EVENT TRIGGERED MARKETING? »