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QR codes are a two dimensional code that can be read from any direction at high speeds used to connect the physical world to the digital almost always from a mobile device such as a cell phone or tablet computer. QR codes that can contain any alphanumeric text and often feature URLs that direct users to sites where they can learn about an object or place a practice known as mobile tagging or mobile marketing.
Continue reading HOW QR CODES IMPROVE PURCHASE PROCESS »
Does the old adage of “it’s not what you know, but who you know” no longer apply in today’s ‘always clicking’ world of big data?
According to the latest Harvard report on Big Data the marketing world as we know it is changing. The market is being flooded with new technology that makes users walking data generators. Data generators that can help us learn what channels drive our customers to respond. They are not only telling us but demanding we communicate with them the way they want, when they want and how they want. We can no longer act solely on hunches and instinct.
Continue reading ARE YOU USING CUSTOMER INSIGHTS TO BUILD BRAND RELATIONSHIPS? »