David A. Born joined Eagle:XM in 1992. In this capacity, Mr. Born heads Eagle:XM's database marketing services, including database development, marketing applications, tracking systems, analysis/modeling, and reporting software.

Before joining Eagle:XM, Mr. Born served as manager of US West's Research and Statistics group, where he tracked customer satisfaction and attitudes and assessed demand for various telephonic products. Mr. Born worked for both United Artists Cable from 1988 to 1991 and Daniels and Associates from 1984 to 1988, where he was involved in the development and introduction of several new cable industry products.

Mr. Born received a Masters of Business Administration from the University of Iowa, in 1981 and a Bachelors of Science in Psychology from the University of Iowa in 1979.