Joel
Susel
Senior Vice President Broadband Marketing Division
Joel Susel joined Eagle:XM
in 1991 as Vice President of Marketing. In 1997, he was promoted
to his current position of Senior Vice President of the Broadband
Marketing Division. Mr. Susel's leadership has helped Eagle:XM
grow into one of the national leaders in the cable industry,
specializing in customer level marketing databases, integrated
direct marketing and strategic/analytical services.
Prior to joining Eagle:XM, Mr. Susel spent five years with United
Artists Cable where he was responsible for national direct marketing,
advertising and consumer research from 1985 to 1990. Prior to
that, Mr. Susel spent three years with Pepsi USA where he helped
develop information-based marketing strategies that utilized
scanner-tracking information. Previously, Mr. Susel spent two
years in general management consulting with Booz-Allen &
Hamilton, Inc.
Mr. Susel holds a Masters of Business Administration from the
Harvard Business School and Bachelor of Arts degree in Economics
from Claremont McKenna College.
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